_So you've probably heard all the buzz about HTML5. How it will (from an app perspective) one day overtake native apps and revolutionize how device users download, install and consume app content. For those of you who don't know, the rationale behind this concept is HTML5's ability deliver an app experience that works across ALL mobile device platforms (regardless of OS or screen size), thereby eliminating the need to develop different apps for different devices. As it pertains to your digital magazine strategy, you may be in the camp that believes HTML 5 apps (or even a mobile friendly online edition of your magazine) is the "kill all birds with one stone" strategy you need. We think otherwise....