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_The digital publishing industry continues to experience exponential growth in tablet and mobile technologies, bringing several new strategies to the table for university communications staff and alumni magazine editors to consider. Most everybody is sold on the idea that mobile publishing must be part of the overall communications plan. With so many options for mobile and app based magazines, it's hard to nail down the right fit to yield the best investment return while maximizing your ability to optimize reader engagement among your alumni, student, faculty and leadership community. 

 
 
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_The University of Michigan Health System (UMHS) is comprised of an award-winning health care system and the University of Michigan Medical School. "Medicine at Michigan", is the university's flagship alumni magazine, distributed to over 9000 graduates and 1600 faculty physicians across 40 U-M health centers and thousands of patrons. "Med@Mich" is now available to the community through a new app made for iPad and iPhone, powered by the GradMags digital publishing platform.

Download the App Now!

 
 
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Happy belated New Year everyone! Many of you have asked about a text view feature to be made available in the mobile iOS app and we're happy to report that we've been hard at work in the GradMags lab steadily working on completing this feature. This feature will allow both iPhone or iPad users to tap a text icon to pull in the text only view from any article in a digital edition. This is especially useful for iPhone users who don't have the luxury of all the "real estate" available on a larger iPad footprint to scroll and view content. This feature will also allow users to email the full text of an article to friends and share article specific content on social media sites directly from the app. Best of all....ALL GradMags clients will get this new feature added to their app free of charge! Stay tuned for more. 

 
 
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_The Maharishi University of Management (MUM) was founded in 1973 by Maharishi Yogi and features a Consciousness-based Education program that incorporates Transcendental Meditation (TM), sustainable living practices and organic vegetarian meals for students. For those that don't know, notable practitioners of TM include/have included The Beatles, Russell Simmons, Deepak Chopra, David Lynch and millions of others worldwide. Needless to say, MUM has a unique history and approach and GradMags was thrilled with an opportunity to build a digital newsstand app to house all the admissions publications of MUM. Now prospective students can access all of the MUM viewbooks and program catalogs in a single app from an iPad or iPhone that enhances content with embedded article videos and provides links to MUM social media sites all from within the app. We think its a great way to "enlighten" candidates who are eager to learn more about all MUM has to offer its students both on and off campus. Download the MUM Admissions APP here